MaksidoM

Maksidom is the first Russian chain of hypermarkets of goods for home and garden improvement, design and construction.

Today, Maxidom consists of 12 hypermarkets with a total area of more than 170 thousand square meters in five cities: St. Petersburg, Nizhny Novgorod, Kazan, Yekaterinburg and Samara. We continue to develop the company and plan to build several more stores.

Target audience:

• Women - 46%
• Men - 54%
• 25-34 years – 44.7%
• 45-54;- 14.8%
• 35-44 years – 24.6%
• 18-24 years – 6.1%
• 55 and older than 9.8%

Saint Petersburg – 70%

Moscow and Moscow Region – 8%

Other cities – 22%

Details and Benefits:

• 15 hypermarkets in 7 regions of Russia: 9 stores in St. Petersburg, one each in Nizhny Novgorod, Kazan, Yekaterinburg, Samara, Ufa and the Moscow region;
• a wide selection of goods for home and garden;
  
• high service;
• discounts for regular customers;
  
• more than 2 million Maxidom cardholders;
• day-to-day delivery;
  
• more than 700 manufacturers from Russia, Europe, USA, Asia supply us with goods;
• 2-fold increase in online sales annually.

Advantages of the offer:

• High performance – 85%
• Wide target audience.
• Availability of product feeds.
  
• Regular promotions.

Features: 

• GEO - Russia .
• Clickunder/Popunder via prelanding is allowed.
• Contextual advertising is only by agreement.
• From 08/01/2013, Maxidom switches to a new deduplication model - Last Click (non direct). The attribution model - Last Paid Click is valid until 07/31.23.
• It is possible to coordinate personalized promo codes. important! It is necessary that each promo code must be signed that the promo code cannot be combined with the Maxid card and other promo codes.
• Sites are prohibited from posting promo codes for 6%.
  

Exclude traffic types:

• Toolbar advertising.
• Motivated traffic.
• Contextual advertising for the brand.
• PopUp advertisement.
• ClickUnder advertising.
• Adult трафик.
• Retargeting.